Rinkodaros pagrindai
Rinkodaros kompleksas (4P/7P). Rinkos segmentavimas ir tikslinė auditorija. Prekės gyvavimo ciklas. Kainodara ir rėmimas. Ugdomos kompetencijos ir akcentai: Sudaryti rinkodaros planą, parinkti tinkamus reklamos būdus.
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